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Oct 21, 2013

A powerful current in Chinese youth culture is underway that offers the best longterm hope for the survival of Africa's elephants. A growing number of Chinese youth are outraged and disgusted by the mass poaching of African elephants and they're taking to social media to let everyone know. More importantly, there is a growing trend among youth to openly criticize their older friends and relatives for buying ivory. If China's youth can turn ivory buying into something "for old people" rendering it effectively "un-cool," then the buying can stop.